What is: Animating? | Video Production Agency - Key For Designs

Dec 27, 2022


Welcome to Key For Designs, the premier video production agency specializing in animated videos for businesses in the website development industry. In this guide, we will explore the fascinating world of animating, its applications, and how it can benefit your business.

Understanding Animation

Animation is the process of creating motion and visual effects using a sequence of static images. It brings life to illustrations, characters, and objects, making them appear as if they are moving and interacting in a dynamic environment.

At Key For Designs, we employ various animation techniques such as traditional hand-drawn animation, computer-generated imagery (CGI), and motion graphics to create captivating videos that engage and captivate your target audience.

The Animation Process

Creating an animated video involves several stages, each crucial for delivering a high-quality final product:

1. Concept Development

Our team works closely with you to understand your goals, target audience, and message. We brainstorm ideas, develop a concept, and create a storyboard that outlines the key scenes and transitions.

2. Design and Illustration

Once the concept is finalized, our talented designers and illustrators bring your ideas to life. They create visually stunning images, characters, and backgrounds that complement your brand aesthetic and resonate with your audience.

3. Animation and Motion

At this stage, our animators utilize industry-leading software and tools to bring the static images to life. They meticulously craft each frame, adding fluid movements, special effects, and transitions that enhance the overall visual experience.

4. Sound Design and Voiceover

Sound plays a crucial role in creating an immersive experience. Our audio specialists add background music, sound effects, and voiceover to enhance the dynamics and emotional impact of your video.

5. Finalization and Delivery

Once all the components are combined, our team performs a final review to ensure everything is polished and aligned with your vision. We deliver the final video in the desired format, ready to be shared on your website or social media platforms.

Applications of Animation

Animation has become an integral part of various industries and plays a vital role in numerous applications:

1. Marketing and Advertising

Animated videos are highly effective in capturing attention, conveying complex information, and creating a lasting impression. They can be used for product demonstrations, explainer videos, and promotional campaigns.

2. Education and Training

Animations are valuable tools for explaining complex concepts and engaging learners. They can be used in e-learning courses, training videos, and interactive tutorials to make the learning experience more engaging and interactive.

3. Entertainment and Media

Animation has revolutionized the entertainment industry, with animated movies, TV shows, and online content gaining immense popularity. The versatility of animation allows for imaginative storytelling and limitless creative possibilities.

Benefits of Animated Videos for Your Business

Using animated videos as part of your marketing strategy offers numerous benefits for your business:

1. Improved Engagement

Animated videos capture attention and engage viewers in a visually appealing and entertaining manner. They can hold the audience's interest for longer durations, increasing the chances of conveying your message effectively.

2. Enhanced Brand Image

Animated videos allow you to showcase your brand's personality and values creatively. You can tailor the visual elements and storytelling to align with your brand identity, making a memorable impression on your target audience.

3. Better Information Retention

Studies have shown that visual content is easier to remember than text-based information. Animation combines visuals, audio, and storytelling, making it easier for viewers to understand and retain the information presented.

4. Increased Conversion Rates

Animated videos can be highly persuasive, effectively highlighting the benefits and unique selling points of your product or service. They can influence viewers to take desired actions, such as making a purchase or signing up for a newsletter.

5. Broadened Reach

Animated videos can be easily shared and distributed across various platforms, reaching a wider audience. They are particularly effective in engaging mobile users who prefer consuming bite-sized, visually appealing content.


In conclusion, animation is a powerful tool that can elevate your business's online presence and enhance your brand image. By incorporating high-quality animated videos into your marketing strategy, you can boost engagement, improve information retention, and drive conversion rates. At Key For Designs, we are passionate about delivering visually stunning animated videos that help businesses in the website development industry stand out from the competition. Contact us today to discuss how we can transform your ideas into captivating animated videos that leave a lasting impression on your target audience.